He is a Management Engineer from the Universidad Nacional de Colombia with a Master's Degree in International Business from Texas A&M University. He began his career with Grupo Exito in 1996 as an intern. In 1998 he worked as a stationery buyer at Cadenalco, in 2001 he became Sales Manager of the Éxito format and in 2003 he worked for the company Precision Trading Corp. in the United States. In 2006 he returned to Grupo Éxito as Head of the Investor Relations Department. In 2008 he became Director of Financial Planning and in 2010 he became Corporate Manager of Entertainment, a position he held until June 30, 2011, when he was appointed Vice President of Commercial and Supply. Later, in January 2022, he was appointed as Vice President of Omnichannel and Innovation and in May 2023, he was appointed as Chief Operating Officer Retail Colombia. Currently he serves as Executive Vice-President.

In accordance with Decree 830 of 2021, he does not hold the status of Politically Exposed Person ("PEP").