He is an Administrative Engineer from Universidad EIA, has a specialization in Economics from Universidad de los Andes and a Master in Business Administration (MBA) from Kellogg School of Management. He has developed his career in Grupo Éxito in the construction of Digital Commerce through different roles: New Business Analyst, Head of Operations, Ecommerce Director of Food, General Director of Digital Commerce and Digital Commerce Manager leading the development and operation of digital channels and omnichannel strategy in the company. Since May 03, 2023, he held the position of Vice President of Omnichannel and Innovation. Currently he holds the position of Digital Vice-President.

In accordance with Decree 830 of 2021, he does not hold the status of Politically Exposed Person ("PEP").